For many businesses, Christmas is one of the busiest and most profitable periods of the year. To capitalise on the opportunities that the festive season brings, make sure your online marketing strategies are in tip-top shape at this time of year.
1. Be niche-specific
In the run up to Christmas, increase your chances of online marketing success by focusing your messages on specific niche markets, rather than taking a more generalised approach. By catering for individual niche sectors, you can help customise messages that different audience segments can relate to. You can make use of more specific visuals, wording and narrative devices that will engage individual groups.
2. Don’t wind down
Many of us might think about winding down as Christmas nears, but now is actually a good time to crank your online marketing efforts up a gear or two. Customers will be looking for gift ideas, and especially bargains at this time, so make sure you hit them with your email campaign messages, including offering sales and discounts. According to Forbes, you should make sure you have something valuable to offer, however, to ensure you get noticed.
3. Gimmicks are acceptable
If there is one time of year you can get away with being a bit gimmicky in your campaigns, now is the time. In fact, it may even work in your favour. An effective way to achieve this is by creating a holiday-themed character for your campaigns, which you can relate back to your branding. Characters work because they can be associated with Christmas storytelling and nostalgia. Consult marketing professionals such as Dublin SEO agency http://www.rycomarketing.ie/ to help create a character that works well for your brand. Crucially, a Dublin SEO agency has the expertise to measure the effectiveness of this campaign.
4. Be light-hearted and funny
Christmas can provoke feelings of stress and tension, so make sure your online marketing campaigns put a funny and light-hearted spin on the festive season. Even if you’re a serious brand, your audience doesn’t want to be hit by messages that only fuel feelings of anxiety or stress, so don’t be afraid to inject a little humour or fun into campaigns. Avoid crossing a line into risqué humour or anything that might offend, however. Again, this is where an expert marketing agency can help make your campaigns shine and stand out.